Home » The Reluctant Entrepreneur (BIFF Books - Business Fiction Book 2014) by Michelle Crowther
The Reluctant Entrepreneur (BIFF Books - Business Fiction Book 2014) Michelle Crowther

The Reluctant Entrepreneur (BIFF Books - Business Fiction Book 2014)

Michelle Crowther

Published December 20th 2014
ISBN :
Kindle Edition
124 pages
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 About the Book 

This is not a stand on the podium about to impress potential business investors with millions of pounds to burn on just the right entrepreneur type of story. This is an honest behind the scenes telling of one ordinary woman, Catriona Coggs, start-upMoreThis is not a stand on the podium about to impress potential business investors with millions of pounds to burn on just the right entrepreneur type of story. This is an honest behind the scenes telling of one ordinary woman, Catriona Coggs, start-up business journey. After being pushed into launching a cake business by her well-wishing best friend, Kara, she finding herself on an emotional roller coaster of self-critical backchat and vocal reminders that she isn’t getting any younger, and so reluctantly becomes an entrepreneur.With a reputation to keep, for creating unique mini cakes inspired by the wild cupcakes designs from the Internet, Catriona hesitantly enlists the help of her hard working boss, Dennis, to create the perfect tea trolley. Unprepared for the amazing but highly unconventional contraption he builds her, she’s struggles to live up to expectation and is plagued with doubt about her ability to ever turn her cake hobby into a truly professional and profitable catering business.Being unexpectedly diverted into the fantastical world of Steampunk, Catriona visions of business success being to take root and she pushes forward with her fledgling business. But will the smiling man who offers to help her be the perfect mentor? And will she find the strength to overcome the many obstacles that threaten her fragile start-up success?Book extract:‘Look, I know you think a cake business wont make any money, but your cakes are soooo different that I know theyll just fly out the door. And you really do owe it to yourself to give it a shot. I mean, come on! You can’t deny that instead of hiding in your office it would be nicer to work in a kitchen, making those crazy cupcakes of yours. Come on, I know you can’t deny that.’I looked back down at her pouting face and gave in way before I really wanted to. ‘Fine, Kara, I’ll do the baby shower. But I’m only doing it because it’s for your friend Vivienne. I am not starting a business. OK?’‘OK. Now, down to business!Her laughing smile exploded kegs of anger inside me that flashed my pale face red. Immediately, she raised her hands.Calm down, it was just a figure of speech. Seriously though, you need to know that...www.biff-books.comTwitter, Facebook and Pinterest : @BIFFBooks